Commercial, Office & Studio, Collaboration, Adaptive Re-Use, Event & Performance, Community Hub

Plus Company - Creative Campus

 
 

With room to grow, shift, and pivot, the Creative Campus is a leading example of the future of advertising and media: migrating from a place of meetings and presentations to digital and social experimentation—where ‘digital’ and ‘social’ are the central tenets of contemporary marketing.


LES GRANDS PRIX DU DESIGN — GOLD

AZURE MAGAZINE
WORK DESIGN MAGAZINE
OFFICE SNAPSHOTS

 

When tasked to re-envision Plus Company’s Toronto office as a collaborative of independent agencies, Lebel & Bouliane collaborated closely with Plus Company through creative visioning workshops supported by robust data and iterative stress-testing. The goal was to create a flexible, learning environment that would bring staff and teams back to the office during times most beneficial to each agency.

The design ethos centers on the hybridization of space—creating dynamic environments that cater to diverse workstyles, while fostering both collaboration and focused productivity. Beyond meeting the needs of the agencies, the design prioritizes the employee experience. After years of remote work, we aimed to create spaces where employees could reconnect and collaborate meaningfully, whether in the Café, Forum, or Plus Co Park, sparking both personal interactions and creative ideas.

 
 
 
 
 
 
 
 
 

The reimagined 4,645 square meter (50,000 sq ft), fully-hybrid creative campus is located in the historic munitions warehouse at 28 Atlantic Avenue. Housing a network of forward-thinking creative agencies, the campus features shared spaces including the large-scale Reception, Plus Co Park, Café, Forum, Lounge, and creative services such as the Photography Studio (at 21 Atlantic), post-production/editing suites, and print shop. Featuring dozens of flexible, digitally branded meeting spaces tailored to support more than 600 employees with intuitive room scheduling, the campus moves beyond traditional hybrid and hot-desking models. Instead, it offers overlapping and expandable spaces tailored directly to each agency’s needs, allowing teams to dynamically scale their environment.

 
 
 
 
 
 
 
 
 
 
 
 
 

Large and small-scale planters (on the ground and suspended) anchor the double-height spaces for better acoustics and a greater sense of separation between the lower work zones and the upper mezzanines. Floating meeting rooms strategically sit in the centre of the plan to divide open desking zones and layers the space visually.

 
 
 
 
 
 
 

A variety of geometric devices are used to guide visitors through the space. The Street is a central organizing element in the plan, crossed by overhead elements that gently divide the open spaces into zones. Throughout the plan, curves in the architecture gently guide the eye to the path of travel from the front to the back of the building, and the strategic location of the digital billboards coincide with the natural path through the spaces.